SEO -

Best Outsourced Occupations in 2021

February 7, 2021September 20, 2024
by uwtin

Best Outsourced Occupations in 2021

Did you know that over 300,000 jobs in the US are outsourced every year? What does this figure tell us? Outsourced occupations have been and will continue to redefine the labor market as we approach 2021. With worker displacement through outsourcing, technology advancement, and offshoring being on an upward trend, a more vibrant economy based on freelance talent is likely to emerge. That, coupled with increased adoption of the work-from-home model due to the COVID-19 pandemic, will completely change the world of work and employment as we know it.

More employees will gravitate towards jobs that offer them independence and opportunities for self-development. Others will be pushed to become contingent workers. Employees will be forced to equip themselves with new skills and abilities before they’re required. Let’s now look at some of the best-outsourced occupations in 2021.

Customer Service Representatives (CSRs)

The number of companies outsourcing customer service to cut their operational costs has increased exponentially. It’s estimated that 54 percent of all companies use third-party customer support teams to engage and connect with their customers. This percentage is expected to increase in 2021 and beyond as customer expectations continue to increase. Customers want fast, personal support, 24/7. Delivering what customers want is a surefire way to earn their loyalty and even attract new ones. And one way to do that is to partner with an outsourcing partner that provides call center services.

As a customer service representative, your job will include answering questions, providing customers with information about products or services, taking orders, and processing returns. It’ll also involve talking with customers via live chat, video conference, or over the phone. To do that, you’ll require some basic knowledge, social skills, and excellent communication abilities.

Digital Marketing Specialists

The global health crisis forced many companies to move to the digital scene while physical stores transitioned into eCommerce sites. Due to this, the demand for digital marketing specialists has been on the rise in 2020. And this demand is expected to shoot up come 2021, as more businesses worldwide embrace digital transformation.

The expertise of digital marketing specialists lies in online platforms such as social media. Some of your responsibilities as a digital marketer will range from search engine marketing to management of social media campaigns to Google ads. So to succeed as a digital marketer, you’ll require general marketing skills and some experience in the digital scene.

Data Analysts

Companies around the world are starting to realize the value of data. They want to understand both online and offline consumer behaviors, and then leverage this information to develop valuable marketing strategies. And to do that, they need competent data analysts.

As a data analyst, your job description includes collecting data from various sources, interpreting patterns and trends and then offering recommendations on the strategies that the company can implement to boost their business. To succeed in this field, you’ll need some data analysis skills like Microsoft Excel, critical thinking, data visualization, statistical programming, presentation skills, and more.

Graphic Designers

In an effort to stay ahead of the competition in the digital space, companies will try to run powerful marketing campaigns. And to do that, they need to bring their marketing ideas to life. This is where graphic designers come in. Companies will prefer to outsource graphic design tasks to freelancers rather than hire full-time employees for that specific task.

Your job description as a graphic designer will include everything from creating layouts for product designs to designing the user interface to developing new logos for new businesses. To get hired as a graphic designer, you’ll need some experience of working with tools like Adobe InDesign, Adobe Photoshop, and a variety of other design tools.

Web Developers

With so many new online businesses coming up almost every day and a good number of existing ones trying to establish a presence online, the demand for web developers will skyrocket in 2021. And most companies will prefer to outsource their web development tasks to a professional instead of hiring a web developer as a full-time employee.

Some of your responsibilities as a web developer will include writing effective code, developing websites, collaborating with programmers and website designers, and maintaining as well as improving the website once developed. To successfully secure a job as a web developer, you must be familiar with web development, know how to write effective codes, have some basic understanding of SEO, and probably have a Bachelor’s degree in computer science or computing.

Final Thoughts

Recent global events have triggered significant disruptions in the labor market. Organizations around the world have been forced to send workers home and to outsource some jobs in order to cut down their operational costs. As a result, new employment opportunities are arising and the demand for some jobs is increasing rapidly. This article has focused on just 5 of the best-outsourced occupations in 2021. But countless other great outsourced occupations are likely to emerge in 2021. So keep doing your research to stay on top of the latest trends in the labor market.

Digital Marketing

Best Local SEO Services for Growing Companies

January 27, 2021September 20, 2024
by uwtin

As of my last update in September 2021, I can provide you with some general guidelines on what to look for when searching for the best local SEO services for growing companies. However, please keep in mind that the landscape of SEO agencies and services may have evolved since then, so it’s essential to conduct further research based on the latest information.

Reputation and Reviews:

Look for an agency with a strong track record of delivering results for other local businesses. Check their online reviews, testimonials, and case studies to gauge their effectiveness and customer satisfaction.

Experience in Local SEO:

Ensure the company you choose has specific experience in local SEO. Local SEO requires a different approach, focusing on local citations, Google My Business optimization, localized content, and customer reviews.

Transparency and Communication:

Choose a company that maintains clear communication with clients and is transparent about their strategies and progress. You should know what they’re doing and why they’re doing it.

Customized Strategies:

Avoid one-size-fits-all approaches. The best local SEO services tailor their strategies to your business’s specific needs and goals.

Proven Techniques:

Make sure the company follows ethical SEO practices and does not engage in any black-hat techniques that could get your website penalized by search engines.

Keyword Research and On-Page Optimization:

The agency should conduct thorough keyword research to target relevant local keywords and optimize your website’s on-page elements accordingly.

Google My Business Optimization:

A crucial aspect of local SEO is optimizing your Google My Business (GMB) listing. This includes accurate NAP (name, address, phone number) information, category selection, and regular updates.

Local Citations and Directory Listings:

Ensure the company focuses on building consistent and accurate local citations on relevant directories to boost your local visibility.

Mobile Optimization:

With the increasing use of mobile devices, your website must be mobile-friendly to cater to mobile users effectively.

Content Marketing and Localized Content:

Content marketing plays a vital role in SEO. The agency should have a strategy to create valuable and localized content that resonates with your target audience.

Analytics and Reporting:

A reliable SEO service should provide regular reports detailing the progress of your local SEO campaign and key performance indicators.

Local Link Building:

Building quality local backlinks can significantly impact your local search rankings. Look for an agency that employs legitimate link-building strategies.

Before making a decision, consider obtaining quotes and proposals from multiple local SEO services to compare their offerings and prices. Ultimately, the best local SEO service for your growing company will be the one that aligns with your business goals and budget while delivering tangible results.

Digital Marketing

Three Best-Practices to Align Web Development With SEO

January 13, 2021September 20, 2024
by uwtin

Aligning web development with SEO is crucial for ensuring that your website is search engine-friendly and ranks well in search results. To achieve this, consider implementing the following best practices during web development:

Mobile-First Approach:

With the majority of internet users accessing the web through mobile devices, adopting a mobile-first approach is essential. This means designing and developing your website with mobile devices in mind first, and then adapting it for larger screens. Google and other search engines prioritize mobile-friendly websites in their rankings, so having a responsive design that provides an optimal user experience across various devices is crucial for SEO success.

Use responsive design techniques to ensure that your website adjusts smoothly to different screen sizes and resolutions.
Optimize images and other media for faster loading times on mobile devices.
Test your website thoroughly on various mobile devices to ensure its functionality and usability.

Optimize Site Speed:

Site speed is a critical factor for both user experience and search engine rankings. A faster-loading website improves user satisfaction, reduces bounce rates, and enhances your chances of ranking higher in search results. To optimize site speed:

Minimize HTTP requests by combining CSS and JavaScript files.
Optimize and compress images to reduce their file sizes without compromising quality.
Enable browser caching to store static resources, reducing load times for returning visitors.
Use a content delivery network (CDN) to distribute website content across various servers, reducing latency and improving loading times.

SEO-Friendly URL Structure:

Having a clean and SEO-friendly URL structure is essential for search engines to understand the content of your pages. It also makes your URLs more user-friendly and shareable. Follow these guidelines for creating SEO-friendly URLs:
- Use descriptive and relevant keywords in your URLs that reflect the content of the page.
- Separate words with hyphens (“-“) rather than underscores (“_”) to improve readability.
- Keep URLs concise and avoid using unnecessary parameters or special characters.
- Implement canonical URLs to prevent duplicate content issues and consolidate link equity.

By implementing these best practices during web development, you ensure that your website is well-optimized for search engines and provides an excellent user experience, leading to higher rankings and increased organic traffic. Remember that SEO is an ongoing process, and it’s essential to continually monitor your website’s performance, make improvements, and stay updated with the latest SEO trends and best practices

SEO

How Small Businesses Can Thrive Via Social Media in…

January 7, 2021September 20, 2024
by uwtin

Social media has proven to be a valuable tool for small businesses during the pandemic crisis. With restrictions on physical interactions and changing consumer behaviors, leveraging social media can help small businesses thrive during these challenging times. Here are some strategies for using social media effectively

Increase Online Visibility:

With more people spending time online, focus on increasing your brand’s visibility through social media channels. Post regularly and engage with your audience to build brand awareness and stay top-of-mind with your customers.

Share Relevant and Valuable Content:

Provide value to your audience by sharing helpful and relevant content. This could include tips, tutorials, behind-the-scenes glimpses, or product updates. Content that educates, entertains, or addresses current concerns will resonate more with your followers.

Adapt Your Messaging:

Be sensitive to the current situation and adapt your messaging accordingly. Show empathy and acknowledge the challenges people are facing. Avoid being overly promotional and focus on building relationships and trust.

Utilize Live Streaming:

Live streaming on platforms like Facebook, Instagram, or YouTube can create a sense of real-time connection with your audience. Host virtual events, Q&A sessions, product demos, or webinars to engage with your customers directly.

Explore E-commerce and Online Selling:

If applicable to your business, consider setting up an e-commerce platform or utilizing social media shopping features. Make it easy for customers to browse and purchase products directly from your social media profiles.

Leverage User-Generated Content (UGC):

Encourage your followers to share their experiences with your products or services through UGC. Repost and showcase this content, as it helps build authenticity and trust around your brand.

Collaborate with Influencers:

Partnering with influencers relevant to your niche can expand your reach and bring new customers to your business. Look for influencers who align with your brand values and have a genuine connection with their followers.

Respond to Customer Inquiries Promptly:

Social media is often a go-to platform for customer inquiries and complaints. Respond promptly and professionally to show your commitment to customer service.

Run Social Media Contests and Giveaways:

Contests and giveaways can generate excitement and engagement on your social media profiles. Offer prizes that are relevant to your audience and encourage participation.

Monitor Trends and Analytics:

Stay informed about social media trends and changes in user behavior. Monitor your social media analytics to understand what content resonates best with your audience and adjust your strategy accordingly.

Stay Positive and Supportive:

Share positive and uplifting content to bring joy and hope to your audience during challenging times. Additionally, show support for your local community and other small businesses to foster a sense of unity.

Remember that consistency and authenticity are key to thriving on social media during a crisis. Engage with your audience genuinely and maintain open lines of communication. By adapting your approach and leveraging the power of social media, small businesses can continue to build their brand, connect with customers, and even find new opportunities to grow during the pandemic crisis.

SEO

10th Anniversary of Uniqwebtech !!!

December 21, 2020September 20, 2024
by uwtin

Congratulations on reaching the 10th anniversary of Uniqwebtech! A decade in the ever-evolving world of web technology is a remarkable achievement and a testament to your team’s hard work, dedication, and commitment to excellence.

Over the past ten years, you have undoubtedly witnessed significant advancements in web development, digital marketing, and technology as a whole. Your ability to adapt and thrive in this dynamic landscape is commendable and speaks volumes about your expertise and innovation.

As you celebrate this milestone, take a moment to reflect on the countless projects you have delivered, the satisfied clients you have served, and the positive impact you have made in the digital space. Your contributions have likely helped businesses grow, expand their online presence, and reach new heights.

First Year Office Anniversary Celebration :

Here are the few more office anniversary celebrations photos

The journey to a decade of success is filled with challenges, successes, and learning opportunities. Embrace each experience, as they have shaped Uniqwebtech into the strong and reputable company it is today.

As you look to the future, may the next ten years be even more prosperous and filled with exciting opportunities. Continue to push the boundaries of web technology, provide exceptional services, and make a difference in the digital world.

Congratulations once again on your 10th anniversary, and here’s to many more years of continued success and growth! Cheers to Uniqwebtech and the entire team for a decade of excellence

SEO

Google Core Algorithm Updates December 2020

December 8, 2020September 20, 2024
by uwtin

As of my last update in September 2021, I can provide information on the Google Core Algorithm Updates up to December 2020. Please note that there might have been additional updates and changes beyond that date. Here are the significant core algorithm updates released by Google in December 2020:

December 2020 Core Update (December 3, 2020):

This was a broad core algorithm update that aimed to improve the relevance and quality of search results. Google releases core updates several times a year, and they can have noticeable impacts on search rankings for websites. The December 2020 Core Update was no exception, as it affected the rankings of many websites across various industries.

Google did not provide specific guidance on how to recover from the update’s impact, as core updates focus on overall improvements to search algorithms. Instead, they advised website owners to focus on creating high-quality, user-centric content, and to avoid engaging in any manipulative or spammy practices.

As with any core update, some websites may experience fluctuations in rankings, while others may see improvements. It’s essential to monitor your website’s performance and make ongoing improvements to enhance its overall quality and relevance.

Keep in mind that Google’s algorithm is continuously evolving, and it’s normal for rankings to fluctuate from time to time due to various updates and adjustments made by Google.

To stay up to date with the latest changes and ensure that your website performs well in search results, regularly check Google’s official announcements and follow SEO best practices.

SEO

Why International SEO is important for your business ?

November 6, 2020September 20, 2024
by uwtin

International SEO is crucial for businesses looking to expand their reach and tap into global markets. Here are several reasons why international SEO is essential for your business:

Global Audience Reach:

International SEO allows your website to be visible to a global audience. By optimizing your content for international search engines and different languages, you can attract visitors and potential customers from various countries and regions.

Increased Website Traffic:

Targeting international markets through SEO can significantly increase your website traffic. When people from different countries can find and understand your content, they are more likely to visit your site and explore your offerings.

Opportunities for Business Growth:

Expanding into international markets opens up new opportunities for business growth. You can tap into markets with higher demand for your products or services, allowing you to scale your business beyond your local market.

Diversification of Revenue Streams:

By targeting multiple international markets, you can diversify your revenue streams. This reduces the reliance on a single market and protects your business from economic fluctuations or changes in consumer behavior in specific regions.

Competitive Advantage:

Many businesses may not invest in international SEO, giving you a competitive advantage in global markets. By being one of the few businesses targeting international audiences, you can establish a strong position in those markets.

Cultural Relevance:

International SEO involves understanding the cultural nuances and preferences of different regions. By tailoring your content to be culturally relevant, you can create a deeper connection with international audiences and enhance brand trust.

Cost-Effectiveness:

Compared to traditional international marketing methods, SEO is a cost-effective strategy. Once you have optimized your website for international audiences, it continues to attract organic traffic without the need for ongoing advertising expenses.

Easier Market Entry:

With the internet breaking down geographical barriers, businesses can enter international markets more easily than ever before. International SEO makes it possible to establish a presence in new markets without a physical presence.

Improved User Experience:

A well-executed international SEO strategy includes providing localized content, language options, and region-specific information. This enhances the user experience for visitors from different countries, increasing the likelihood of engagement and conversions.

Brand Reputation and Authority:

Establishing your brand presence in multiple countries through international SEO can boost your reputation and authority in the global market. A strong international online presence can instill confidence in potential customers and partners.

To effectively implement international SEO, consider conducting thorough keyword research for each target market, ensuring website technical elements are optimized for international audiences (such as hreflang tags for language targeting), and creating localized and culturally relevant content.

Remember that international SEO is a long-term strategy, and it’s essential to monitor performance, adjust strategies as needed, and stay up to date with global market trends and SEO best practices.

Relevance

It’s fundamental to translate (if language targeted) or localize (if country targeted) the different elements of the pages of each of your international versions, using the keywords and phrases that you have identified during the initial research:

URLs
The title and meta description
Menu and navigation elements
Headings
Images and ALT descriptions
Main body information
Reviews
Prices, phone, address, etc. should be as targeted as possible, too

Final international SEO checklist

H1, H2, H3, and H4 tags play a key role in your content strategy. Use these tags properly for better results. Optimize your Image Alt tags. If you have lots of text and other forms of content in your website, please interlink all of that through SEO friendly anchor texts. Identify bad redirects and fix them periodically.

Additional steps for your international SEO strategy

You should connect your website with other similar but complementing websites. While linking, please ensure that those websites have good quality. Linking with bad quality websites may destroy your credibility. You may also consider fixing various crawling errors, broken links, and other kinds of errors periodically. Besides, please pay attention to local, regional, and country-specific citations on your website.

Benefits of international SEO and hosting

An important question to be answered is where should your web host be located? This is an important issue, though not critical. Many experts say that for getting global traffic, the location of your website host server is an important signal. The alternate view is that there are far more important signals for geo-targeting. However, your server-location does impact site load times.

Follow these steps to compose a winning international SEO strategy:

Do market research
Research the best way to cater to your audiences
Define how you’ll be managing your SEO
Do full-blown keyword research
Create a keyword strategy
Define how your localization process works
Create a link building strategy

Conclusion

Yes, creating an international SEO strategy is a long, complicated process. But the most important aspects are keyword localization and URL structure.

If you can do that, you’re well on your way to entering new markets with a strong international SEO strategy to guide you. Else you can reach to out an international SEO agency like us to establish your brand globally.

Announcements

Google Search Console Temporarily Drops Request Indexing Feature !

October 21, 2020September 20, 2024
by uwtin

As of my last update in September 2021, I don’t have real-time access to current events or changes in services. However, as of that time, Google had indeed temporarily dropped the “Request Indexing” feature from the Google Search Console.

The “Request Indexing” feature allowed website owners and webmasters to submit URLs directly to Google for indexing, prompting Google to crawl and index the submitted pages faster than the regular crawling process. This feature was particularly useful when website owners wanted their new or updated content to be indexed quickly.

Google temporarily removed this feature in October 2020, stating that they needed to make some infrastructure changes. The decision to suspend the feature was also influenced by the increase in the number of requests, making it difficult for Google to handle the workload effectively.

During the period when the “Request Indexing” feature was unavailable, Google recommended that website owners focus on creating high-quality content and ensuring that their websites are crawlable and accessible to search engines. Google’s regular crawling process was still active, and it would automatically index new or updated content over time.

It’s essential to keep an eye on official announcements from Google or the Google Search Console for any updates or changes to features, as the availability of the “Request Indexing” feature may change in the future.

For the most current information on Google Search Console features and updates, I recommend visiting the official Google Webmaster Central blog or the Google Search Console Help Center.

Digital Marketing

Top 10 Free SEO Tools to improve your website…

October 12, 2020September 20, 2024
by uwtin

Improving your website’s position in search engine rankings is crucial for attracting more organic traffic and increasing visibility. Here are the top 10 free SEO tools that can help you optimize your website and boost your search engine rankings

Google Search Console:

Google Search Console is a powerful tool that provides valuable insights into your website’s performance in Google search results. It offers data on search traffic, indexing status, and keyword performance. You can identify and fix technical issues, submit sitemaps, and monitor your website’s search presence.

Google Analytics:

Google Analytics allows you to track and analyze website traffic, user behavior, and engagement. It helps you understand which pages are performing well, where your traffic is coming from, and how users interact with your content.

Google Keyword Planner:

This tool, part of Google Ads, helps you find relevant keywords and their search volumes. It enables you to discover keyword ideas for your content and understand their competitiveness.

Ubersuggest:

Ubersuggest is a comprehensive keyword research tool that provides keyword suggestions, search volume data, and SEO difficulty scores. It also offers insights into competitor’s top-performing pages and backlinks.

Yoast SEO (WordPress Plugin):

If your website is on WordPress, Yoast SEO is a powerful plugin that helps optimize your content for SEO. It provides on-page optimization suggestions, such as keyword usage, meta tags, and readability analysis.

SEMrush (Limited Free Version):

SEMrush offers a limited free version that provides insights into organic search traffic, backlinks, and top-performing keywords. It also allows limited keyword research and competitive analysis.

Moz Link Explorer:

Moz offers a free version of its Link Explorer tool that provides backlink data, domain authority, and spam score. Analyzing your backlinks helps you understand your website’s authority and identify areas for improvement.

Screaming Frog SEO Spider:

This desktop-based tool crawls your website to identify technical SEO issues, such as broken links, duplicate content, and missing meta tags. The free version allows crawling up to 500 URLs.

Answer the Public:

This tool helps you discover content ideas and questions that people are searching for related to your target keywords. It can be useful for creating content that addresses users’ specific queries.

GTmetrix:

Website speed is crucial for SEO. GTmetrix analyzes your website’s loading speed and provides suggestions for optimization. It helps you identify areas where your site can be improved for better performance.

7. Reddit Keyword Research Tool

Here is one of my favorite little keyword research tools. Why? Because it can bring up words that I probably wouldn’t find with any other tool.

This tool rubs Reddit words and phrases that tend to crop up in particular subreddits.

8. Panguin Tool

Get to the base of a rankings drop. This tool compares your search traffic with known Google updates.

Why is this helpful?

Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.

9. Dare Boost

Investigate your site for speed, SEO, security, and more. Dareboost isn’t strictly an SEO tool.

But it does examine your site for things that indirectly influence SEO, like your site’s loading speed and security.

10. Detailed.com

Get intel on your rival(s). Detailed provides you a curated list of the several successful sites in your industry.

This way, you can size up your biggest competitors.

These free SEO tools can significantly improve your website’s position in search engine rankings by providing valuable insights, helping you optimize your content, and identifying areas for improvement. Remember to use a combination of tools for a comprehensive SEO strategy and continuously monitor your website’s performance to stay ahead in the competitive online landscape.

SEO

How the COVID-19 crisis is reshaping remote working ?

September 30, 2020September 20, 2024
by uwtin

As of my last update in September 2021, the COVID-19 crisis had already significantly reshaped remote working practices around the world. It accelerated the adoption of remote work and brought about several notable changes and trends. However, it’s important to note that the situation may have continued to evolve beyond my last update. Here are some ways the COVID-19 crisis reshaped remote working:

Mass Adoption of Remote Work:

The pandemic forced many companies and organizations to transition to remote work almost overnight. Businesses had to quickly set up remote work infrastructure, including collaboration tools and communication platforms.

Flexibility and Work-Life Balance:

Remote work allowed employees to have more flexibility in managing their work hours and location. This shift provided better opportunities for work-life balance and increased employee satisfaction.

Emphasis on Virtual Communication:

Virtual communication tools, such as video conferencing and collaboration platforms, became essential for remote teams to stay connected and productive. Companies had to invest in and adapt to these technologies.

Digital Transformation:

The pandemic accelerated digital transformation efforts across various industries. Companies invested in cloud-based services, cybersecurity measures, and remote work technologies to support a distributed workforce.

Expanded Talent Pool:

Remote work eliminated geographical barriers, allowing companies to hire talent from different regions and countries. This expanded the potential talent pool and fostered a more diverse workforce.

Reduced Commuting and Emissions:

With fewer people commuting to offices, there was a positive impact on traffic congestion and greenhouse gas emissions. Remote work contributed to a decrease in carbon footprint during the height of the pandemic.

Challenges with Work-Life Boundaries:

While remote work offered flexibility, it also posed challenges in setting clear work-life boundaries. Many employees found it challenging to separate work and personal life due to the blurred lines between home and office.

Impact on Commercial Real Estate:

The shift to remote work raised questions about the future of office spaces and commercial real estate. Some companies downsized their physical office spaces or explored hybrid work models.

Emphasis on Remote Team Management:

Managers had to adapt to leading remote teams effectively. This required new strategies for communication, team collaboration, and performance evaluation.

Health and Safety Concerns:

In addition to remote work, companies had to prioritize employee health and safety in cases where on-site work was necessary. Enhanced safety protocols were implemented to protect essential workers.

Conclusion

As the COVID-19 crisis evolved, companies and employees had to adapt to changing circumstances and embrace the possibilities and challenges of remote work. While some organizations may return to traditional office settings post-pandemic, the experience of the crisis has undoubtedly left a lasting impact on remote work practices and the way businesses approach flexible work arrangements

Category: <span>SEO</span>

Best Outsourced Occupations in 2021

Customer Service Representatives (CSRs)

Digital Marketing Specialists

Data Analysts

Graphic Designers

Web Developers

Final Thoughts

Conclusion