Reach customers who are actively searching for your products or services. UniqWebTech plans, manages and optimises paid search campaigns with clear objectives, transparent reporting and a focus on measurable business outcomes.
Request a PPC ConsultationPaid advertising, managed with purpose
Search Engine Marketing helps your business appear in sponsored search results when potential customers look for relevant products and services. Our paid advertising services cover campaign planning, keyword research, ad creation, conversion tracking, ongoing optimisation and performance reporting.
We tailor campaign scope to your goals, industry, competition and advertising budget. We focus on improving the quality of traffic and conversion performance—not simply increasing clicks.
Monthly management fees
The prices below cover campaign management, not the advertising budget paid to Google or other advertising platforms. Final fees depend on campaign count, monthly spend, market coverage, tracking needs and account complexity.
| Features | Basic | Standard | Premium | Enterprise |
|---|---|---|---|---|
| Monthly management fee | ₹15,000+ Ad spend extra | ₹30,000+ Ad spend extra | ₹50,000+ Ad spend extra | ₹75,000+ Custom scope; ad spend extra |
| Best suited for | Local businesses and smaller campaigns | Growing businesses with multiple goals | Brands scaling paid acquisition | Large, complex or multi-market accounts |
| Platforms | Google Search Ads | Google Search; Microsoft Ads by agreement | Google Search and agreed additional Google campaign types | Multi-platform plan defined by requirements |
| Campaign scope | One core campaign or tightly defined service group | Multiple campaigns within agreed scope | Multi-campaign structure and growth testing | Multi-account, market or business-unit scope as quoted |
| Keyword research | Core keyword and negative keyword research | Expanded keyword mapping and search-term reviews | Intent segmentation and competitor-informed research | Advanced research across markets and business lines |
| Ad copy | Initial ad copy and routine revisions | Multiple ad variations and testing | Structured messaging tests across campaigns | Scaled messaging framework as scoped |
| Conversion tracking | Basic agreed conversion setup, subject to access and technical feasibility | Enhanced tracking review and configuration | Tracking QA and analytics recommendations | Advanced attribution or CRM/offline conversion work quoted separately |
| Optimisation cadence | Regular review and monthly optimisation cycle | At least bi-weekly review, with adjustments as needed | Weekly campaign review, subject to data volume | Cadence agreed according to spend and complexity |
| Landing page support | Recommendations only | Conversion improvement recommendations | Prioritised CRO recommendations and test planning | Dedicated CRO scope available by quotation |
| Reporting | Monthly performance summary | Monthly report with insights and actions | Detailed performance analysis and next-step plan | Custom reporting/dashboard scope as agreed |
| Account communication | Email support during business hours | Scheduled review and email support | Regular performance review meetings | Named account contact and agreed review cadence |
All prices are indicative starting fees and exclude applicable GST. Media spend is paid separately to the advertising platform. Creative production, landing-page development, premium tools, CRM integrations and major tracking implementations are quoted separately unless included in writing.
For businesses starting with a focused paid search campaign.
For growing businesses managing several campaigns or lead goals.
For advertisers seeking deeper analysis and structured campaign testing.
For complex accounts, multiple markets or larger campaign portfolios.
A disciplined approach
We establish the campaign objective, target audience, geographic reach and success measures before activation.
We distinguish management fees from media spend and review campaign allocation against agreed priorities.
Where access and website functionality allow, we configure or review conversion tracking so optimisation can use meaningful data.
We use search-term quality, conversion data and campaign performance to guide improvements. Results depend on competition, offer, website experience and budget.
Frequently asked questions
Tell us about your goals, target customers and monthly media budget. We’ll help you identify a suitable SEM management scope for your business.
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