Digital Marketing -

What’s your LinkedIn Social Selling Index Score?

As an AI language model, I don’t have a LinkedIn account or access to any personal data, including LinkedIn Social Selling Index (SSI) scores. I am designed to prioritize user privacy and data security. My purpose is to provide information and answer questions to the best of my knowledge and abilities.

If you’re interested in finding your own LinkedIn Social Selling Index (SSI) score, you can log in to your LinkedIn account, visit the Social Selling Index page (linkedin.com/sales/ssi), and LinkedIn will display your SSI score along with insights on how you can improve your social selling efforts.

Keep in mind that your SSI score is subject to change based on your activity and engagement on LinkedIn. By consistently engaging in social selling activities and building relationships on the platform, you can work towards improving your SSI score and leveraging LinkedIn effectively for your sales and networking efforts.

Digital Marketing

How Much Damage Could Corona Virus Ultimately Cause to…

Effect of Corana Virus in Global Market

As an AI language model, I don’t have access to real-time data, and my knowledge is up to date only until September 2021. The ultimate damage caused by the coronavirus (COVID-19) to the global market is difficult to predict with certainty, as it depends on a multitude of factors, including how the virus evolves, how countries and economies respond, and how effective vaccination and containment measures are

What will the recession look like?

Up until my last update, the COVID-19 pandemic had already caused significant disruptions to the global economy. It led to widespread lockdowns, travel restrictions, supply chain disruptions, and reduced consumer spending, all of which had a negative impact on various industries and markets.

However, it’s important to note that economic situations are fluid and can change rapidly. Governments and international organizations are continuously adapting their strategies to mitigate the impact and support their economies during these challenging times.

The potential damage to the global market will largely depend on how quickly and effectively countries can control the spread of the virus, how successful vaccination campaigns are, and how well economies rebound after the worst phases of the pandemic. Economic recovery could take time, and there may be lingering effects even after the pandemic is under control.

For the most current and accurate information on the impact of COVID-19 on the global market, I recommend consulting reliable sources like the World Bank, the International Monetary Fund (IMF), or other financial institutions that regularly publish reports and updates on the state of the global economy

Digital Marketing

How to optimize SEO with 2020 google algorithm updates?

Google Algorithm Updates

As of my last update in September 2021, there were several notable Google algorithm updates in 2020, including the May Core Update and the December Core Update. While I don’t have specific information on updates beyond that date, I can provide you with some general SEO optimization strategies that have been effective with Google algorithm updates.

High-quality content

High-Quality Content:

Google places a strong emphasis on high-quality, relevant, and authoritative content. Create comprehensive and valuable content that satisfies users’ search intent and answers their questions. Avoid thin or duplicate content.

E-A-T (Expertise, Authoritativeness, Trustworthiness):

Focus on building your site’s expertise, authority, and trustworthiness. Demonstrate expertise in your industry or niche, showcase author credentials, and back up claims with credible sources.

Mobile Optimization:

Ensure your website is mobile-friendly and provides an excellent user experience on all devices. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking.

Page Speed:

Optimize your website’s loading speed. Faster-loading pages tend to rank better, as they provide a better user experience.

User Experience:

User experience plays a crucial role in SEO. Make your site easy to navigate, with intuitive menus and clear site architecture. Implement breadcrumbs, use descriptive URLs, and optimize for user satisfaction.

Backlinks:

Focus on acquiring high-quality and relevant backlinks from authoritative websites. Quality backlinks are still an essential ranking factor.

Content Freshness:

Regularly update and refresh your content to demonstrate its relevance and timeliness. This is particularly important for topics that are frequently changing or evolving.

User Intent:

Understand user intent behind search queries and tailor your content to match those intentions. Consider the different stages of the buyer’s journey and create content that addresses various user needs.

Remember that SEO is an ongoing process, and it’s essential to stay up-to-date with the latest algorithm changes and industry trends. Regularly monitor your website’s performance and adapt your SEO strategies accordingly. Additionally, consider seeking advice from reputable SEO professionals or agencies to help you navigate the complexities of search engine optimization.

Digital Marketing

Digital Marketing Company In Chennai Is Bound To Make…

As an AI language model, I don’t have personal opinions, but I can provide information on the potential impact of a digital marketing company in Chennai or any other location.

Partnering with a reputable digital marketing company in Chennai or any major city can indeed have a positive impact on your business. Here are some ways a digital marketing company can help your business grow and succeed:

Why do you need to invest in a Digital Marketing Company ?

Expertise and Experience:

Digital marketing companies have a team of professionals with expertise in various aspects of online marketing, including SEO, content marketing, social media marketing, email marketing, and more. Their experience and knowledge can lead to more effective campaigns and strategies for your business.

Targeted Marketing:

A digital marketing company can help identify and target your specific audience, ensuring that your marketing efforts are reaching the right people who are more likely to convert into customers.

Increased Online Visibility:

With the help of SEO and other online marketing techniques, a digital marketing company can improve your website’s visibility in search engine results, making it easier for potential customers to find you online.

Data-Driven Approach:

Digital marketing companies rely on data and analytics to measure the success of their campaigns and make data-driven decisions. This allows for continuous improvement and optimization of marketing efforts to achieve better results.

Cost-Effectiveness:

Digital marketing, compared to traditional marketing methods, can often be more cost-effective. A digital marketing company can help allocate your budget efficiently to achieve maximum return on investment (ROI).

Also, it leads to interacting directly with people through social media posts, website comments, messages that build a good bond and relationship with people.

Social Media Management:

Social media has become a powerful tool for businesses to connect with their audience. A digital marketing company can manage your social media accounts, engage with followers, and create compelling content to drive brand awareness and loyalty.

Performance Tracking and Reporting:

A digital marketing company will provide regular reports and insights into the performance of your marketing campaigns. This transparency allows you to understand how your investment is driving results and make informed decisions for the future.

However, it’s essential to choose the right digital marketing company that aligns with your business goals and values. Look for a company with a proven track record, positive client reviews, and a comprehensive understanding of your industry.

Remember that while a digital marketing company can provide significant support, your overall business success also depends on the quality of your products or services, customer service, and overall business strategy. Digital marketing is a valuable tool to complement these efforts and amplify your business’s reach and impact.

Digital Marketing

SEO Checklist For 2020. Holiday Season

SEO Checklist for 2020 Holiday Season

Well, the holidays are almost here. This is the time of fun, rest, good food, better friends, and just hanging out with those closest to you. But, before all these good times begin, there is something you need to do. Namely, it’s time for your local SEO holiday setup. You know the old saying – strike while the iron is hot, so why not make the most out of the holidays, of people’s free time, and get things going.

Now, you might be thinking – why change things up for the holidays, what’s the big deal? Well, first, people will have some extra time to browse the internet and will have some extra motivation and funds to shop. Second, the holidays carry with them special deals and options, deals that you need to make the most out of soon. So, without further ado, check out the list below, and see what we mean.

Be thorough

If there is one piece of advice that is basically part of every section of this article, it’s this – be thorough. By being thorough, you will maximize your results. A great deal of SEO for the holidays is making very simple changes, making slight adaptions to the actual holidays. However, these adaptations are pretty numerous, and actually getting them all in one place, correctly and effectively, is not easy. So, giving your all to get your checklist on its way is very important.

So keep an eye on all your Google My Business data. Check, then double-check it. Do you have special pages dedicated to the holidays, with special deals and discounts? Then modify those appropriately as well, and get some interlinking going.

Furthermore, you need to strike while the iron is hot. It’s not only that you have to modify things to better fit the holiday season. You also want to polish things up now that people have extra leisure time to browse the internet.

Trends and rankings

So, first, let’s take a look at your rankings and relevant trends. Remember that for this time of year, people are not looking to buy gifts for themselves. Rather, they are looking for gifts for their loved ones. Brothers, sisters, parents, grandparents, best friends, and lovers, husbands, and wives, are all going to buy something nice for those closest to them.

Now, use some of your software tools, like your keyword planner, and look for trends. You are interested in a trend that has a short, strong spike in this period, but that tapers off later. Now, you will notice that keywords such as these are not really seen as competitive. The reason is that while they do have that strong spike of interest, they are pretty useless year-round.

You can also figure out trends by visiting a forum dedicated to those products or ideas you intend to use.

Keep an eye on your content

Take a look at your content, and see how well does it go with your competition. This might not be fun, but it’s an important part of getting the most out of your SEO for this time of year. So, look at your sitemap, and check all your pages. Is the information there relevant? Do things look good? What about the photos you are using? Are loading speeds ok, or are they going at a snail’s pace?

Any good digital marketing company, like Orion Creative for example, will tell you that content is vital. The best possible SEO optimization won’t matter much if you have low-quality content on your hands.

You should also take a look at what your competitors are doing when it comes to content. Are they dealing out holiday-specific infographics, articles, and videos? Perhaps you should do the same, so as to not fall behind.

Get a battle plan going

You want to have a good battle plan going if you want to make it. This means seeing what makes you unique for this holiday season and capitalizing on it. Then, moving your SEO efforts in this direction. This can include anything from brainstorming on what you do best, and what your clients would like for this season, right down to dedicating some serious time and effort to what your best and clearest course of action might be.

We also suggest you think of all the fronts of attack. This means content, but also social media, email listings, maybe even some guerrilla online marketing…

Page descriptions, alt tags, and page descriptions

One of the most important areas to optimize are your alt tags. If you have many photos, photos that are posted online, part of your pages, and just generally popular and interesting, you want them to have their alt tags and text optimized. Get some keywords in there, don’t leave these naked.

Do the same for your descriptions, your titles, your tags…

Conclusion

And there you have it folks, a list of your most important facts and changes necessary for making the most out of your SEO for the holidays. We suggest you change things up, modify them appropriately, but still leave room for improvement. Things like changing your keywords, getting in line with your trends, keeping an eye on your content and your local SEO and Google My Business details that is what you should focus on. Remember to be thorough, but some of your imagination to good, and you should be right as rain.

Digital Marketing

Google Ranking Factors In 2020 Infographic

Google Ranking Factors in 2020

Google uses more than 200 ranking factors while computing its SERP, anyway, nobody can tell without a doubt what, precisely, is incorporated inside this procedure. Moreover, as the internet searcher advances, it’s continually evolving. What filled in as a ranking component yesterday, might be of no utilization today.

Since Google has never distributed any official ranking component posting, the points of interest have been dependent upon a great deal of discussion and theory. This infographic diagrams a lot of ranking factors for 2020, with direct reference proofs from Google and industry, look into – and exposes a lot of industry myths and gossip.

Google ranking factors in 2020 in summary

Domain factors

Content factors

Site structure and code factors

Execution and security factors

Client cooperations factors

Connections factors

Look at the infographic beneath for more subtleties.

Digital Marketing

Local SEO Fixes To 16 Ramp Up Your Rankings-…

Local SEO

Day 12 – 14

12. Get clients to review you

Insights show that 68% of clients are probably going to believe a business on the off chance that they read a positive audit about it. Audits give a solid main thrust behind a client’s acquiring choice. If clients are not sending their criticism, there’s something not directly with your business.

Utilize a solid source of inspiration that urges clients to leave an audit on your site.

Make it simple for them to leave an audit or a star rating. There should just be a couple of steps that clients need to take when leaving a survey.

Catch up with an email demand for their review – it pays to be immediate.

Influence items that infrequently get audits from clients; it won’t look common if just a couple of items get every one of the surveys.

13. Get vouched for by local establishments

Legitimate connections from local establishments can drive something beyond traffic to your website. It enables your business to pick up believability and shows how you’re getting associations from your local network.

Improve Business Bureau (BBB). Getting a connection as a licensed BBB business helps your believability and gives clients more motivation to confide in your business.

Start a grant. Connect with local colleges in your general vicinity and send possibilities insights regarding your grant. Search for programs that are connected or straightforwardly attached to your industry. For instance, an advanced advertising course would be a reasonable grant offering for IT, showcasing, and fields under computerized think.

Be associated with your local network – have or be support in local philanthropy occasions.

Day 15 – 20

14. Use Social Media Effectively.

Internet-based life can supplement your SEO as far as getting more reach and improving the nearness of your business. By joining a solid social nearness with your SEO endeavors, you can twofold the traffic that goes into your site.

Recognize your group of spectators cosmetics – you should realize whom you’re focusing on to adjust your techniques to their objectives or inclinations.

Use watchwords when you present via web-based networking media to make your substance accessible.

15. Advance your Facebook for greatest reach

By 2021, the quantity of Facebook clients is relied upon to ascend to 211.7 million. As the Facebook client base develops, so do the chances to get your business nearer.

Use OpenGraph labels to improve the exhibition of your connections on your Facebook page and give organized information about your post, so every component – from your post title to the included picture – will be boosted for higher clickthrough.

Use Domain Insights to know how your substance is performing on your Facebook page. This shows you:

Referral traffic originating from Facebook to your website

The number of snaps on social catches or modules

Statistic data

Sharing measurements

16. Tap into your YouTube traffic

YouTube is the most well-known video stage around the world; it’s an underdog to Google being the biggest internet searcher on the planet. By 2019, the evaluated number of YouTube clients will add up to 187.8 million. Utilizing YouTube enables your business to take advantage of another traffic source than local natural inquiry.

Utilize Google’s Keyword Planner instrument to get watchword thoughts that you can use for your YouTube recordings. Utilize these watchwords to improve your video titles and depictions.

Ensure your channel has important data about your business; round out your About page and incorporate connections to your website and online life locales.

17. Get vouched for by local establishments

Improve Business Bureau (BBB). Getting a connection as a licensed BBB business helps your believability and gives clients more motivation to confide in your business.

Be associated with your local network – have or be support in local philanthropy occasions.

18. Utilize Social Media Effectively

Recognize your group of spectators cosmetics – you should realize whom you’re focusing on to adjust your techniques to their objectives or inclinations.

Use watchwords when you present via web-based networking media to make your substance accessible.

19. Advance your Facebook for greatest reach

By 2021, the quantity of Facebook clients is relied upon to ascend to 211.7 million. As the Facebook client base develops, so do the chances to get your business nearer.

Use Domain Insights to know how your substance is performing on your Facebook page. This shows you:

Referral traffic originating from Facebook to your website

The number of snaps on social catches or modules

Statistic data

Sharing measurements

20. Tap into your YouTube traffic

YouTube is the most well-known video stage around the world; it’s the underdog to Google being the biggest internet searcher on the planet. By 2019, the evaluated number of YouTube clients will add up to 187.8 million. Utilizing YouTube enables your business to take advantage of another traffic source than local natural inquiry.

Utilize Google’s Keyword Planner instrument to get watchword thoughts that you can use for your YouTube recordings. Utilize these watchwords to improve your video titles and depictions.

Ensure your channel has important data about your business; round out your About page and incorporate connections to your website and online life locales.

Overlay your recordings with suggestions to take action – yet don’t try too hard. The key here is to delicate sell; lead them to your website and give them esteem included data that will make them buy from you.

Changes are a long way from being done. All things considered, you can’t completely foresee what will occur straightaway — you must be set up for it and guarantee your business remains fit as a fiddle when these progressions hit.

Digital Marketing

Local SEO Fixes To 16 Ramp Up Your Rankings-Infographic…

Local SEO

Day 4 – 8

4. Make Killer Content

Content will consistently be one of the mainstays of any SEO procedure; 89% of B2B advertisers utilize content promoting as a component of their methodologies. As the hunt scene changes, what people look like for and see content is additionally evolving. Beset up by doing the accompanying:

Update old content on your site; discover watchword chances to rank your substance.

Use visuals, for example, videos and infographics that apply to your substance to drive greater commitment from your group of spectators.

Continuously construct content for the client; coordinate your substance with their expectation and the purpose of the page.

Compose clear invitations to take action. Ensure clients comprehend what they’re getting from your site.

5. Execute Local Schema Markup

Something that organizations neglect to do is setting their local composition markup appropriately. This accepts away their open doors to feature the significant pieces of their site’s substance.

Don’t simply go for the/LocalBusiness; pick a particular pattern that best depicts your business.

Check on the off chance that you have mistakes or missing fields in your organized information markup – utilize the Structured Data Testing Tool from Google

Digital Marketing

Local SEO Fixes To 16 Ramp Up Your Rankings-…

Local SEO has consistently been the important thing in building up their online presence. However, the local SEO scene is changing at an exceptionally quick speed. With Google diminishing the Snack Pack to a three-pack and more promotions eating the local outcomes, local SEO is turning into a battleground for organizations that need to be important in their objective region.

All the better you can do is to continue testing and receiving techniques until your site gets to that pined for the position.

To give you a head start, we’ve gathered 16 local SEO fixes as four steps in an infographic that will assist you with improving your positioning in 20 days.

Day 1 – 3

1. Accelerate Your Site

Site speed can affect a ricochet and a visit. 79% of clients are more averse to rehash a buy from a site with low-speed execution. To maintain a strategic distance from this, you should:

Lessen server reaction time to under 200 milliseconds.

Empower Gzip pressure and program cache.

Streamline pictures with the correct size, organization, and picture alt characteristic.

Expel superfluous modules or applications.

Minify HTML, JavaScript, and CSS.

2. Optimize for Mobile-Friendliness

The split of Google’s portable and work area lists sends one clear message: improving for various gadgets isn’t an alternative — it’s an unquestionable requirement. If you need to keep your site at the highest point of both portable and work area query items, do the accompanying:

Set your viewport tag appropriately – don’t set it with a fixed width.

Abstain from utilizing huge pop-ups and overlays as this upsets the client’s versatile experience.

Concentrate on smaller scale minutes, yet don’t strip down substance to settle.

Test your site for responsiveness – utilize Google’s Mobile-Friendly Test or Bing’s Mobile-Friendliness Test Tool.

3. Implement AMP

Between two pages that convey a similar substance, clients are probably going to remain on the one that loads quicker. This is the reason Google presented the Accelerated Mobile Pages (AMP) to convey a superior encounter to clients. While this is certainly not a positioning variable, the need for clients to get data as quickly as conceivable is the thing that makes AMP applicable for sites.

Category: <span>Digital Marketing</span>

High-quality content

SEO Checklist for 2020 Holiday Season

Be thorough

Trends and rankings

Keep an eye on your content

Get a battle plan going

Page descriptions, alt tags, and page descriptions

Conclusion

Google Ranking Factors in 2020

Google ranking factors in 2020 in summary

Day 12 – 14

12. Get clients to review you

13. Get vouched for by local establishments

Day 15 – 20

14. Use Social Media Effectively.

15. Advance your Facebook for greatest reach

16. Tap into your YouTube traffic

17. Get vouched for by local establishments

19. Advance your Facebook for greatest reach

20. Tap into your YouTube traffic

Day 4 – 8

4. Make Killer Content

5. Execute Local Schema Markup

Day 1 – 3

1. Accelerate Your Site

2. Optimize for Mobile-Friendliness

3. Implement AMP