Category: <span>Online Marketing</span>

How to create and use wordpress child themes (1) Online Marketing

Google Launches WordPress Plugin For AdSense & Webmaster Tool

Google Launches wordpress plugin

p class=”post-txt txt-small belight”>Google has released a new plugin for publishers using WordPress. The official Google Publisher Plugin offers support for Google AdSense and Google Webmaster Tools, with more services likely to be added in the future.

Google-WordPress-Plugin-AdSense-Webmaster-Tools

 

This is a beta release, so as an early adopter, you’re also a test case. Google said in the release announcement, “We’re still fine-tuning the plugin to make sure it works well on the many WordPress sites out there. We’d love for you to try it now and share your feedback on how it works for your site.”

By allowing publishers to link their WordPress sites to their AdSense accounts, the plugin is designed to make getting ads up and running easier and eliminate the need for manual HTML modifications.

As you can see in the screenshot from Google below, once the plugin is installed, you just need to click on one of the plus signs to add an ad unit to the page.

FAQ

Frequently Asked Questions

Remarketing is a digital approach for reconnecting with people who have previously visited your website. At Uniqwebtech, we build remarketing campaigns that show relevant adverts to previous visitors on other websites, reminding them of your brand and encouraging them to return, thereby increasing conversions and brand recognition.
We utilize tracking pixels and cookies to identify users who interact with your website. Our team then creates tailored ads for these audiences on platforms such as Google Display Network, social media, and other online channels, keeping your business top-of-mind for potential customers.
SEO focuses on organic search tactics to gradually enhance your website's rating, whilst SEM uses paid advertising to increase visibility in search results. Uniqwebtech employs both short- and long-term strategies to assist you in achieving your goals.
Remarketing aims to re-engage warm leads—users who expressed interest in your business but did not convert on their first visit. Uniqwebtech's remarketing campaigns enhance conversions by targeting interested visitors with strategic adverts, hence improving your ROI by maximizing value from previous traffic.
Our team uses major remarketing networks such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube. To increase interaction and visibility for your advertising, we select the platform(s) that best match your target audience and marketing objectives.
Remarketing strategies can be incredibly cost-effective because they target specific, interested users. Uniqwebtech collaborates with you to create a cost-effective remarketing strategy that meets your financial objectives, emphasizing economical ad expenditure and great returns.
To evaluate campaign performance, we track key indicators such as return on ad spend (ROAS), click-through rate (CTR), and conversion rate. Uniqwebtech generates frequent reports that provide insights into how your remarketing initiatives are driving engagement and conversions.
Uniqwebtech combines competence, data-driven tactics, and a dedication to transparency. Our SEM campaigns are tailored to your specific requirements, and we collaborate directly with you to create measurable results that support your company's growth and marketing objectives.
Google Launches WordPress Plugin For AdSense & Webmaster Tool Online Advertising

How to create and use wordpress child themes

How to create and use WordPress child themes

A WordPress child theme is a theme that inherits the functionality of another theme, called the parent theme. Child themes allow you to modify, or add to the functionality of that parent theme. A child theme is a safest and easiest way to modify an existing theme, whether you want to make a few tiny changes or extensive changes. Instead of modifying the theme files directly, you can create a child theme and override within.

Why use a Child Theme?

Here are a few reasons:

If you modify an existing theme and it is updated, your changes will be lost. With a child theme, you can update the parent theme (which might be important for security or functionality) and still keep your changes.

It can speed up development time.

It’s a great way to get started if you are just learning WordPress theme development.

How to Create a Child Theme

Child Theme directory structure create a directory in your themes directory to hold the child theme. The theme directory is wp-content/themes. You should name the directory without any space as part of the name, and it is common practice to use the name of the parent theme folder with “-child” appended to it. For example, if you are making a child of the twenty fourteen themes, your folder name would be twenty fourteen-child.

Overriding Parent Theme Template Files

To override the template files in the parent theme, open the original template file and save a copy to the child theme folder with the same file name and folder structure. The file structure has to match with the parent theme.

FOR EXAMPLE:

let’s say you want to edit the loop.php file in the parent theme and it is stored in the “includes” folder

open the loop.php file and save a copy in the “includes” folder of the child theme

edit and save the loop.php in the child theme

FOR ANOTHER EXAMPLE:

let’s say you want to edit the page.php

open the page.php file and save a copy in the child theme

edit and save the page.php in the child theme

HERE ARE SOME OF THE TEMPLATE FILES THAT YOU CAN OVERRIDE:

header.php

footer.php

index.php

single.php

page.php

sidebar.php

includes/loop.php

includes/slider.php

Child Theme functions.php (optional)

If you need add additional PHP functions, create a functions.php in the child theme folder. It will load in addition to the parent theme functions.php file.

<?php

/* custom PHP functions below this line */

?>
Activating The Child Theme

Finally, activate the child theme at Appearance > Themes.

CMS comparison - Drupal vs Joomla vs WordPress Online Advertising

CMS comparison – Drupal vs Joomla vs WordPress

CMS comparison – Drupal vs Joomla vs WordPress

WORDPRESS

WordPress is the world’s most popular content management system. It started out as a platform exclusively for blogging, but has grown and advanced significantly over the years. Today, over 40% of sites using CMS’s are using WordPress. In addition, over 60 millions websites are using WordPress which shows just how popular it is. WordPress offers many advantages to those looking to create a website, including the following:

Easy to Install – Many web hosting companies offer automatic installation of WordPress sites, which means you can have a new site up and running in well under five minutes. Even with manual installation, you can create a new site in less than a half hour.

  • Easy to install.
  • Easy to administer.
  • Easy to add popular and common features.
  • Easiest learning curve; ideal for those with little to no technical background.
  • Strong SEO capabilities.
  • Highly flexible (blog, eCommerce, website, etc.)
  • Does not require coding to edit.
  • Easy posting using WYSIWG interface.
  • Stable plug-in API architecture (i.e. easy to develop plugins)
  • Websites can be completely customized through the use of widgets and plug-ins.
  • Most extensive number of extension vendors and themes.
  • Extensive support via Google searches.

Drupal is the second most popular content management system available today. It is a fully open-source program, which many people prefer, especially those who are more technically minded.
The Drupal platform is extremely powerful, and is less resource intensive than that of WordPress. Drupal can be set up for anything from a simple blog to a content portal used by large corporations. Some of the most significant benefits to Drupal include the following:

Technically Advanced – Drupal is the most technically advanced of these three content management systems. It doesn’t use nearly as many system resources as WordPress, so people won’t have to worry about upgrading to a more expensive hosting option as quickly.

  • Steep learning curve.
  • Requires code (lacks editor tools such as WYSIWG)
  • Difficult to use for those without technical backgrounds/knowledge.
  • Developers forced to create their own solutions.
  • Lack of free plugins.
  • Lack of themes (great designers necessary).
  • Posting requires setting options for URL Alias, Menus, Revision Logs, Comments, and Author Meta data.
  • Lacks in terms of unofficial support beyond the main documentation.

JOOMLA

Joomla is often thought of as the compromise between WordPress and Drupal. It is a powerful content management system, which can run smoothly on most web servers without any problems. It doesn’t require the same level of technical experience to run as Drupal, but it still offers many of the extra features. Like Drupal and WordPress, Joomla does have a lot of plug-ins and themes available to choose from, so you can customize your site to look and function in any way you desire. Other reasons people choose Joomla to include:
Social Networking – This is perhaps the biggest benefit of Joomla. Of the three, Joomla makes it the easiest to create social networks. Social networks can be a powerful asset for many sites, and with Joomla, you can have one up and running extremely quickly and easily.

  • Easy to install.
  • Ideal for those who fall between tech-pros and tech-newbies.
  • Strong content management capabilities.
  • Automatically creates responsive sites.
  • Thousands of features and designs.
  • Extensive plugin (‘extensions’) library.
  • Strong well maintained support communities and forums

The Conclusion?

When it comes to a pure website application, Joomla comes out tops – the code is stronger, there are more features, and it is growing and expanding as a platform on an almost constant basis, which makes it easier to adapt to the ever-changing requirements of large-scale websites.

However, if you are looking for a basic website or blog that looks like a website, and you want something quick, easy, and simple, WordPress is more than up to the job.

More often than not, creating and launching a website with Drupal requires IT professionals as this program lacks editor tools such as WYSIWYG and uses code instead. With its foundation in code, Drupal is difficult to use for those without technological backgrounds or knowledge and the learning curve is so steep it may as well be vertical

Of the three, you will need more technical skills to manage and maintain a Joomla or Drupal site, so if you are worried about your skill, it might be better to opt for the simpler WordPress option.

In all, both of these CMS packages are great, easy to use, adaptable, and low cost. Decide whether you need a monstrous, mega site, or a simpler site that showcases your business in the best light, and then work from there. Joomla is up to managing just about anything, including thousand-page mega sites, while WordPress will give you a clean, stylish and simple business site without breaking a sweat.