Author: <span>uwtin</span>

why small business needs digital marketing? Digital Marketing

why small business needs digital marketing?

Needs of digital marketing

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”- Philip Kotler
Digital technology has drastically changed the way businesses operate today. Now, ad agencies approach their ad campaigns in a remarkably different way.Big businesses and brands are not only the ones who benefit from online marketing. In fact, small businesses can also benefit immensely from digital marketing. Hence, businesses today are utilizing the digital universe to create brand awareness, impact and drive customers.
What about you?
Digital Marketing has an unbelievable impact on the people’s interactions, habits, and lifestyle. Let’s see how:-
• With the increasing accessibility of the internet, the number of people going online is ascending every day. As of 2018, approximately 3.03 billion people (which is half of the world population) are on some type of social media.
• Search Engines drive around 93% of all website traffic.
• 82% of people use their phones to make an online search before they make the decision to purchase from a store.
• 50% of consumers are inclined towards a particular brand if the name appears more than once during their search.
The aforementioned statistics clearly indicate that the impact of digital marketing is ever-increasing.
But, before we proceed, let’s have a detailed understanding of the term ‘Digital Marketing.
Digital Marketing refers to the marketing activities of a company that are carried through electronic devices or the internet. The type of marketing uses various digital strategies by businesses to connect with their customers. In simple words, digital marketing is the marketing that is done online. There are various methods under the spectrum of digital marketing, which are as follows-
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Content Marketing
• Social Media Marketing (SMM)
• Affiliate Marketing
• Email Marketing
• Inbound Marketing
The good news is that, as a business entity, you will be able to make your choice from the various digital channels to develop brand awareness and generate leads. The performance of each channel is measurable and hence you can evaluate your company’s performance across each channel and derive the best decision. However, the digital marketing strategies and plans will differ depending on the type of your business – whether it is B2B or B2C.
First of all, let’s proceed with the changes led by digital marketing and how it impacts the way businesses operate:-

Why Digital Marketing Can Help You Grow small Business?
Why do small businesses need digital marketing is a question we regularly get asked. Small business -with limited marketing budgets – is competing with national and international brands when it comes to marketing. In this ever-growing digital era, small businesses have no other options but to compete with corporations at having much larger marketing budgets. The online attribute required of companies demands that small businesses compete on a larger scale.
#1. Gain Exposure through Quality Content
Creating great content is the best way to create a viral effect. You can do this by posting great images, funny videos, memes, or writing interesting, compelling blog posts. This is how you differentiate yourself from competitors – have your personality shine through. The more content you produce, the more exposure you will get. And for small businesses, creating content is an extremely inexpensive way of marketing.
#2. Direction
Companies without a digital strategy generally don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building relationships with existing customers. And without a clear objective, you likely won’t put enough resources into reaching the goals and won’t be evaluating analytics. All of which can have massive impacts on your digital marketing efforts.
#3. Cost Effective
Digital marketing is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or capital. New media can provide you with a cheaper and more effective advertising channel.
#4. Higher ROI
By increasing your digital outreach you can potentially increase your revenue. The more exposure you can gain for your brand, the more leads you will generate. The more data you can extract from your outreach campaigns, the higher your ROI will be.
#5. Get Ahead of Your Competition
Most businesses have already traded traditional advertising methods and are focusing on Google Ad words, SEO, Social Media, or SMS. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. Monitor what is working for you, what your current and potential customers are engaging with. Once you know what’s working for you, repeat.

#6. Allows You to Optimize Your Budget
Digital Marketing is not only more effective than traditional marketing. It is also more efficient. Instead of randomly distributing collaterals for everyone and anyone to see, you are selectively targeting the recipients of your content.
A targeted or focused marketing approach allows you to optimize your budget. You create content with more thought and purpose. Your blogs, articles, and other types of content such as videos and infographics are intended to provide information that is relevant to the needs of your market.
#7. Track Your Performance and Measure Results in Real Time
The availability of online analytics is the game-changer for Digital Marketing. With online analytics, you track the performance of your Digital Marketing campaign. You can measure results in real-time.
You can see your small business growth because digital marketing provides equal opportunities to every business. It is not a strategy only restricted to big corporations or multinational companies. Small businesses can actually leverage their business with the help of digital marketing. They can stand in perfect competition with established businesses. Also, they can make full use of digital marketing by engaging different clients on different platforms.
#8.Helps in conversions
Conversions can be tracked by understanding the traffic that turns into subscribers, leads and deals. Good news: The conversions with digital marketing are higher when compared to other forms of marketing. Therefore, small businesses should make efforts to draw strong digital strategies that aim for higher conversions.
#9.Increases revenue
A successful digital marketing strategy gives more conversions. The revenue also increases as a result of higher conversion rates. Companies that use social media generate 78% more business compared to the companies that do not use social media marketing. The response from email marketing is also high. A combination of content marketing with other marketing strategies together brings a high response and resultantly impacts the revenue.

Uniqwebtech is a digital marketing agency which helps small businesses to increase sales, visibility and engagement through their unique business strategy. So what are you waiting for?

Big Data Analytics - Introduction Big Data

Big Data Analytics – Introduction

Big Data Introduction

Is the process of examining large amounts of data of a variety of types (big data) to uncover hidden patterns, unknown correlations, and other useful information. Such information can provide competitive advantages over rival organizations and result in business benefits, such as more effective marketing and increased revenue.

The primary goal of big data analytics is to help companies make better business decisions by enabling data scientists and other users to analyze huge volumes of transaction data as well as other data sources that may be left untapped by conventional business intelligence (BI) programs. These other data sources may include Web server logs and Internet clickstream data, Big data analytics can be done with the software tools commonly used as part of advanced analytics disciplines such as predictivePotential pitfalls that can trip up organizations on big data analytics initiatives include a lack of internal analytics skills and the high cost of hiring experienced analytics professionals, plus challenges in integrating Hadoop systems and data warehouses, although vendors are starting to offer software connectors between those technologies.

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FAQ

Frequently Asked Questions

Remarketing is a digital approach for reconnecting with people who have previously visited your website. At Uniqwebtech, we build remarketing campaigns that show relevant adverts to previous visitors on other websites, reminding them of your brand and encouraging them to return, thereby increasing conversions and brand recognition.
We utilize tracking pixels and cookies to identify users who interact with your website. Our team then creates tailored ads for these audiences on platforms such as Google Display Network, social media, and other online channels, keeping your business top-of-mind for potential customers.
SEO focuses on organic search tactics to gradually enhance your website's rating, whilst SEM uses paid advertising to increase visibility in search results. Uniqwebtech employs both short- and long-term strategies to assist you in achieving your goals.
Remarketing aims to re-engage warm leads—users who expressed interest in your business but did not convert on their first visit. Uniqwebtech's remarketing campaigns enhance conversions by targeting interested visitors with strategic adverts, hence improving your ROI by maximizing value from previous traffic.
Our team uses major remarketing networks such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube. To increase interaction and visibility for your advertising, we select the platform(s) that best match your target audience and marketing objectives.
Remarketing strategies can be incredibly cost-effective because they target specific, interested users. Uniqwebtech collaborates with you to create a cost-effective remarketing strategy that meets your financial objectives, emphasizing economical ad expenditure and great returns.
To evaluate campaign performance, we track key indicators such as return on ad spend (ROAS), click-through rate (CTR), and conversion rate. Uniqwebtech generates frequent reports that provide insights into how your remarketing initiatives are driving engagement and conversions.
Uniqwebtech combines competence, data-driven tactics, and a dedication to transparency. Our SEM campaigns are tailored to your specific requirements, and we collaborate directly with you to create measurable results that support your company's growth and marketing objectives.
Mobile App Development – Native vs. Cross-Platform Mobile App Development

Mobile App Development – Native vs. Cross-Platform

Given the current proliferation of mobile touchpoints, we are often tasked with helping clients create mobile roadmaps and strategies. Inevitably, we are asked if there is a way to build content or functionality once and deploy it on a variety of different mobile platforms. The answer, of course, is yes. There are several ways, and the benefits of doing so vary from a more streamlined development process to higher adoption rates to lower costs. However, when is the right time to use a cross-platform solution? What kind of requirements lend themselves to this simpler approach? When is the cross-platform approach simpler than developing for native applications?

Mobile App Development – Native vs. Cross-Platform

In this post, I’m going to examine some of the existing technologies for cross-platform development of mobile apps, with an emphasis on determining when they might be appropriate for an app or business and when they might not.

What are the available cross-platform tools (CPTs)?

There are many—at least 100+—of these CPTs in today’s market, though we only typically hear of a few. Those with the most useful include:

Adobe PhoneGap
Sencha Touch
Mono
Appcelerator Titanium
Unity
Corona
AppMobi
RunRev
MoSync

The most prominent of the bunch and the ones I’m most familiar with are:

PhoneGap

PhoneGap uses HTML5 inside of a WebView on your device. It essentially creates a mobile “web app” that sits inside a native application wrapper. The web code is packaged with a library that bridges web code to native functionality. PhoneGap is open source (free) and supports iOS, Android, BlackBerry (not yet 10), WebOS, Windows Phone 7, Symbian, and Bada.

PhoneGap developers report advantages—such as a low barrier to entry (HTML/JavaScript/CSS is the only skill needed to get started), a single code base for all platforms, and rapid testing and deployment. Reported disadvantages include poor performance—there’s only so much you can get out of a WebView on any platform—and lack of support for native UI elements and widgets. Reports indicate graphically-intensive applications are not a good fit for PhoneGap.

Appcelerator Titanium

Titanium is similar to PhoneGap (it’s free), but not exactly the same. The main difference lies in device support—it’s built to produce iOS, Android, and web apps only. It compiles the JavaScript code into a native binary—converting the JavaScript into native class and object files—whereas PhoneGap simply renders a WebView with the code being interpreted inside.

“So, a simple way to think about it is that your JS code is compiled almost one-to-one into the representative symbols in your native land. There’s still an interpreter running in interpreted mode, otherwise, things like dynamic code wouldn’t work. However, it’s much faster, much more compact and it’s about as close to pure native mapping as you can get,” states Jeff Haynie, CEO of Appcelerator.

Proponents of Titanium argue performance is not an issue because the app is compiled as a native app. They say using native UI elements—as opposed to PhoneGap, which creates its own—allows apps to more closely resemble the look and feel of a native app. This is probably as close as you can get to having a CPT app resemble an actual native app.

Unity

Unity focuses on gaming on other graphically-intensive applications. It currently supports Windows, Mac, Unity Web Player, iOS, Android, Nintendo, Wii, PlayStation 3, and Xbox 360, with upcoming support for Adobe Flash Player, Linux, Windows 8, Windows Phone 8, and Nintendo Wii U. It is essentially the industry standard for game development.

Unity provides a development environment with which graphics, physics, and sound can be programmed. According to its Wikipedia article, “Game scripting comes via Mono. Scripting is built on Mono, the open-source implementation of the .NET framework. Programmers can use UnityScript (a custom language with ECMAScript-inspired syntax), C#, or Boo (which has a Python-inspired syntax).”

The downside of Unity is that it tends to be expensive by comparison particularly when you add in the cost of plug-ins used to build on multiple platforms. However, Unity is as close as you will see to an industry-standard, so clearly someone feels the cost is worth it.

When Considering a Cross-Platform Tool

Here are a few things to take into account when considering whether to use a CPT:

Design

There are design differences among mobile platforms—iPhone: the tabs go on the bottom, Android: the tabs are on top, Windows 8: everything scrolls horizontally. Custom icons are made at different sizes, and there are multiple screen resolutions and aspect ratios to consider as well as multiple screen densities and image sizes to account for. What if an app’s requirements include the need to perfectly fit an iPad screen right up to the edges, support the iPhone—including the retina and non-retina graphics—and must also fit perfectly on a Samsung Galaxy smartphone and tablet of varying sizes and ratios? The designer for that app needs to be skilled in both iPhone and Android design, and the designs could conceivably be different enough to warrant two completely separate code streams.

Technical Limitations—Playing “Catch Up”

Each cross-platform solution can logically only ever support a subset of the functionality included in each native platform. When new features come out, developers must wait until the CPT developers have a chance to incorporate them into the API. Without the control of being able to incorporate new capabilities as soon as they’re introduced into each native platform, you run the risk of major lost opportunity (e.g., being first to use a new feature is far more compelling than becoming a “me too” app). In addition, there’s a decent chance certain required functionality will require the development of “plug-ins” for each platform, which can become an unanticipated, costly, and time-consuming part of the project. The only surefire way to ensure an app is built within the appropriate, and most efficient, technological parameters is to build it natively.

Risk

What if Apple stops accepting PhoneGap apps? What if an app’s requirements change, and now PhoneGap or Titanium won’t work? How hard will it be to “port” the CPT code into a native app? These are all questions you need to ask to assess the risk associated with using any CPT before embarking on any project.

Further, you might hire a team of developers to create an app using a CPT; halfway through the project timeline, you may realize there’s a significant piece of functionality that requires native code or plug-ins—which you thought, due to the marketing materials, was supported by the tool you’re using. Now, you need to hire an iOS or Android expert to keep the project moving forward. The time spent hiring, designing, and coding around the issue could turn out to be very costly.

These are very real considerations. At the same time, the advantages of cost savings and time to market when using CPTs can also be very real. That’s why these decisions should not be made lightly.

Scenarios to Consider

What are some real-world examples of times when it might be appropriate to use CPT’s and which ones might be appropriate?

Online Store

A retailer of online widgets wishes to create a mobile app. They want to have a presence on as many platforms as possible—including iOS, Android, Windows Phone, and BlackBerry. The app is not deemed to be graphically intensive, and the initial design wireframes require a conventional mobile app layout. The design is similar—though responsive—whether viewed on a phone or a tablet.

This is the sort of app for which I would consider a platform such as PhoneGap or Titanium. The decision between the two would likely be based on the question, “Just how much do you want to support devices other than iOS and Android?” If the answer is “we want to support other device types,” then PhoneGap wins. Otherwise, the improved performance and “native” compiling of Titanium would win out.

Social Networking App with Lots of Cool Features

A fresh new startup wants to create a social networking app that incorporates location-based functionality, camera usage, some cool graphical animations, and sound interactions. The app should also be optimized for tablets where appropriate.

For this app, a careful approach must be taken. Location-based functionality is available in most CPTs, yet each OS truly has different ways of handling location accuracy and performance. Camera usage is included as a service in each CPT, yet if you want to bring advanced functionality—such as augmented reality or even take advantage of built-in editing features—the cross-platform approach might yield even more work than building separate versions.

Video Game—Two Scenarios

A mobile gaming company wants to make a video game for multiple mobile platforms. In one scenario, the company is small and doesn’t have a big budget for tools and software. It might be okay to use an open-source, free framework—like cocos-2d or cocos-3d—to build the app on one platform and then port it to the other. I have personally ported a game created with cocos-2d for iPhone in only three days. Since the code is so similar, a straight port isn’t that hard. The downside, of course, is multiple code streams in multiple languages, which essentially makes for multiple products.

In a second scenario, the company is large enough to spend on equipment. In this case, I’d recommend they invest in Unity, which I mentioned earlier is the industry standard for game creation on multiple platforms and seems to be the perfect tool for the task.

Conclusions and Recommendations

In conclusion, when considering whether to use a CPT instead of native mobile development, some important deciding factors include:

Platform requirements—which platforms must the app support and which platforms are considered “nice to haves”
Technology requirements—which mobile device features must the app support and which are “nice to haves”
Performance requirements—are there aspects of the conceptual apps where performance, especially graphical or computational, a consideration
Design constraints—how desperate are the designs for different device types

If these parameters fall squarely within the capabilities of a particular CPT, then consider yourself one of the lucky ones and use that CPT. Otherwise, in my opinion, making the case for being risk-averse and using proven technologies with which each platform natively ships seems the least scary solution for those about to invest time and money in creating a mobile experience.

Overview of SEO and SEM SEO

Overview of SEO and SEM

Overview of SEO vs SEM

By most people’s standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM — search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It’s everything that can be done to utilize the technology of search engines with the goal of promoting a website and increasing its traffic, its “stickiness,” and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing that I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it’s presented as an option. If you’re willing to pay, your site will be listed sooner. It’s also a useful practice if you wish to make frequent changes to your content because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your website or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They’re text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don’t have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn’t you? Think about it this way: you’ve spent your time and money to bring people to your website. What will they see when they get there? You’ve convinced them, at least for the moment, that your site is worth visiting, so they’re expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they’re looking for, click their browser’s back button and try another site?

Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn’t, your site will either be immediately forgotten by visitors or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

By most people’s standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM — search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It’s everything that can be done to utilize the technology of search engines with the goal of promoting a website and increasing its traffic, its “stickiness,” and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing that I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it’s presented as an option. If you’re willing to pay, your site will be listed sooner. It’s also a useful practice if you wish to make frequent changes to your content because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your website or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They’re text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don’t have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn’t you? Think about it this way: you’ve spent your time and money to bring people to your website. What will they see when they get there? You’ve convinced them, at least for the moment, that your site is worth visiting, so they’re expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they’re looking for, click their browser’s back button and try another site?

Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn’t, your site will either be immediately forgotten by visitors or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

Responsive Layout Advantage Wordpress

Responsive Layout Advantage

Responsive Layout Advantage

Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimize a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.

There has been a distinct audience shift towards mobile browsing and responsive design represents the simplest way to reach users across multiple devices and ensures a seamless user experience. 2013 has been hailed as the ‘Year of Responsive Design’, and with the increasing preference of readers to read news online across multiple devices (i.e. tablets and smartphones), responsive design is becoming increasingly important

Increasing your reach to tablet and mobile audiences:

Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development. Traditionally users would be re-directed to a device-specific site (e.g. mobile), but responsive design means one site can be implemented across devices.

Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimize their online content. Indeed, some Byte9 sites are already experiencing up to 40% traffic from tablet and mobile devices, and h4 commercial imperative to accommodate the smaller screen size in a unified design.

Increase sales and conversion rates:

Another benefit of responsive design is that the user has an improved site experience as there is no need for redirection, use of standardized Style Sheets (CSS) across devices, and unified design approach will also create a consistent look and feel. Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices. Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance, and consistent look and feel.

Consolidate your analytics and reporting:

A single responsive site means that you no longer have to track user journeys, conversion paths, funnels, and redirections between your sites. Site analytics tools like Google Analytics are now optimized to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.

Increase your visibility in search engines:

Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be time-consuming and costly, but by creating a responsive site, all of your efforts can be focussed on a single site, with unified strategy and tactics across devices.

Content is vital in SEO, good quality content which is regularly released improves your search engine ranking page positioning, therefore a further advantage of responsive design is that fewer resources can be wasted in low-level duplication of content across sites, the content need only be applied to a single site, increasing your chances or a higher search engine ranking.

Additionally Google suggests that mobile-optimized, responsive sites are featuring prominently in localized search results. This is obviously of huge significance to the high street and online retailers, amongst other burgeoning mobile use cases.

Save time and cost on mobile development:

A primary benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across several websites also increases your development, support, and maintenance overhead. As styles are re-used and optimized by device standardized testing methodologies can also be used.

Save time and cost on-site management

Clients will also find it much easier and less time-consuming to manage and maintain a single site, with much less content to manage. Additionally, a single administrative interface can easily be optimized, using layout and workflow tools to manage the correct content or site templates that are being used for different devices. Business logic can be applied such that the overall multi-device experience can be significantly enhanced within a single administration.

Enhance user’s offline browsing experience:

Responsive design allows site owners to deliver quality content to audiences across devices, the offline browsing capabilities of HTML5 mean that sites can be easily accessed ‘on the go’. As HTML5 enabled tablets and smartphones proliferate this will become increasingly important. Email newsletters and content contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.

Conclusion:

Responsive design allows you to stay ahead of the trend. As the demand for media-rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines, and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.

With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to balloon as 2013 progresses.

Advantage of Wordpress CMS web design

Advantage of WordPress CMS

Advantage of WordPress CMS

1. Ease of Use

WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

2. Manage Your Website from Any Computer

WordPress is browser-based. You can login from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.</p >

4. Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

5. You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

6. The Design of Your Website is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

8. Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

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