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How the COVID-19 crisis is reshaping remote working ?

September 30, 2020September 20, 2024
by uwtin

As of my last update in September 2021, the COVID-19 crisis had already significantly reshaped remote working practices around the world. It accelerated the adoption of remote work and brought about several notable changes and trends. However, it’s important to note that the situation may have continued to evolve beyond my last update. Here are some ways the COVID-19 crisis reshaped remote working:

Mass Adoption of Remote Work:

The pandemic forced many companies and organizations to transition to remote work almost overnight. Businesses had to quickly set up remote work infrastructure, including collaboration tools and communication platforms.

Flexibility and Work-Life Balance:

Remote work allowed employees to have more flexibility in managing their work hours and location. This shift provided better opportunities for work-life balance and increased employee satisfaction.

Emphasis on Virtual Communication:

Virtual communication tools, such as video conferencing and collaboration platforms, became essential for remote teams to stay connected and productive. Companies had to invest in and adapt to these technologies.

Digital Transformation:

The pandemic accelerated digital transformation efforts across various industries. Companies invested in cloud-based services, cybersecurity measures, and remote work technologies to support a distributed workforce.

Expanded Talent Pool:

Remote work eliminated geographical barriers, allowing companies to hire talent from different regions and countries. This expanded the potential talent pool and fostered a more diverse workforce.

Reduced Commuting and Emissions:

With fewer people commuting to offices, there was a positive impact on traffic congestion and greenhouse gas emissions. Remote work contributed to a decrease in carbon footprint during the height of the pandemic.

Challenges with Work-Life Boundaries:

While remote work offered flexibility, it also posed challenges in setting clear work-life boundaries. Many employees found it challenging to separate work and personal life due to the blurred lines between home and office.

Impact on Commercial Real Estate:

The shift to remote work raised questions about the future of office spaces and commercial real estate. Some companies downsized their physical office spaces or explored hybrid work models.

Emphasis on Remote Team Management:

Managers had to adapt to leading remote teams effectively. This required new strategies for communication, team collaboration, and performance evaluation.

Health and Safety Concerns:

In addition to remote work, companies had to prioritize employee health and safety in cases where on-site work was necessary. Enhanced safety protocols were implemented to protect essential workers.

Conclusion

As the COVID-19 crisis evolved, companies and employees had to adapt to changing circumstances and embrace the possibilities and challenges of remote work. While some organizations may return to traditional office settings post-pandemic, the experience of the crisis has undoubtedly left a lasting impact on remote work practices and the way businesses approach flexible work arrangements

Social Media Marketing

How to Relaunch Your Brand in Social Media ?

July 28, 2020September 20, 2024
by uwtin

Relaunching your brand on social media can breathe new life into your online presence and attract renewed interest from your audience. It’s an opportunity to reintroduce your brand, showcase updates, and engage with your followers. Here’s a step-by-step guide on how to relaunch your brand on social media:

Set Clear Objectives:

Define your relaunch goals. Whether it’s to increase brand awareness, drive website traffic, or promote a new product, having clear objectives will guide your strategy.

Conduct a Brand Audit:

Evaluate your current social media presence. Identify what’s working, what needs improvement, and what no longer aligns with your brand identity.

Update Your Branding:

Ensure your social media profiles reflect your brand’s new identity or updates. Update profile pictures, cover images, and bios to be consistent with your relaunched brand.

Create Engaging Content:

Develop a content strategy that aligns with your relaunch goals. Craft engaging, shareable content that showcases your brand’s story, values, and offerings.

Teasers and Countdowns:

Build anticipation before the relaunch by teasing upcoming changes or offerings. Use countdown posts to create excitement among your followers.

Host a Launch Event:

Consider hosting a virtual launch event on one or multiple social media platforms. Use live streaming to interact with your audience, unveil new features, and answer questions.

Leverage Influencers:

Collaborate with influencers who align with your brand to promote the relaunch. Influencers can extend your reach and introduce your brand to new audiences.

Engage with Your Audience:

Interact with your followers regularly. Respond to comments, messages, and mentions to foster a sense of community and build stronger connections.

Run Contests and Giveaways:

Host social media contests or giveaways to generate excitement and encourage user participation. Offer prizes related to your brand to attract relevant participants.

Track and Analyze Results:

Monitor your social media metrics to measure the impact of your relaunch. Analyze engagement, reach, and website traffic to evaluate the success of your efforts.

Collaborate with Employees:

Encourage your team members to participate in the relaunch by sharing content and updates on their personal profiles. Their support can amplify your reach.

Utilize Paid Advertising:

Boost your relaunch posts with paid social media advertising to reach a broader audience and increase visibility.

Stay Consistent:

After the relaunch, maintain consistency in your branding, messaging, and content strategy. Continue engaging with your audience and providing valuable content.

Remember that a successful brand relaunch on social media requires planning, creativity, and authenticity. Use this opportunity to connect with your audience, share your brand story, and demonstrate the value you bring to your followers. By relaunching with a clear strategy and engaging content, you can create a memorable and impactful presence on social media.

Digital Marketing

How Much Damage Could Corona Virus Ultimately Cause to…

April 7, 2020September 20, 2024
by uwtin

Effect of Corana Virus in Global Market

As an AI language model, I don’t have access to real-time data, and my knowledge is up to date only until September 2021. The ultimate damage caused by the coronavirus (COVID-19) to the global market is difficult to predict with certainty, as it depends on a multitude of factors, including how the virus evolves, how countries and economies respond, and how effective vaccination and containment measures are

What will the recession look like?

Up until my last update, the COVID-19 pandemic had already caused significant disruptions to the global economy. It led to widespread lockdowns, travel restrictions, supply chain disruptions, and reduced consumer spending, all of which had a negative impact on various industries and markets.

However, it’s important to note that economic situations are fluid and can change rapidly. Governments and international organizations are continuously adapting their strategies to mitigate the impact and support their economies during these challenging times.

The potential damage to the global market will largely depend on how quickly and effectively countries can control the spread of the virus, how successful vaccination campaigns are, and how well economies rebound after the worst phases of the pandemic. Economic recovery could take time, and there may be lingering effects even after the pandemic is under control.

For the most current and accurate information on the impact of COVID-19 on the global market, I recommend consulting reliable sources like the World Bank, the International Monetary Fund (IMF), or other financial institutions that regularly publish reports and updates on the state of the global economy

Digital Marketing

How to optimize SEO with 2020 google algorithm updates?

March 13, 2020September 20, 2024
by uwtin

Google Algorithm Updates

As of my last update in September 2021, there were several notable Google algorithm updates in 2020, including the May Core Update and the December Core Update. While I don’t have specific information on updates beyond that date, I can provide you with some general SEO optimization strategies that have been effective with Google algorithm updates.

High-quality content

High-Quality Content:

Google places a strong emphasis on high-quality, relevant, and authoritative content. Create comprehensive and valuable content that satisfies users’ search intent and answers their questions. Avoid thin or duplicate content.

E-A-T (Expertise, Authoritativeness, Trustworthiness):

Focus on building your site’s expertise, authority, and trustworthiness. Demonstrate expertise in your industry or niche, showcase author credentials, and back up claims with credible sources.

Mobile Optimization:

Ensure your website is mobile-friendly and provides an excellent user experience on all devices. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking.

Page Speed:

Optimize your website’s loading speed. Faster-loading pages tend to rank better, as they provide a better user experience.

User Experience:

User experience plays a crucial role in SEO. Make your site easy to navigate, with intuitive menus and clear site architecture. Implement breadcrumbs, use descriptive URLs, and optimize for user satisfaction.

Backlinks:

Focus on acquiring high-quality and relevant backlinks from authoritative websites. Quality backlinks are still an essential ranking factor.

Content Freshness:

Regularly update and refresh your content to demonstrate its relevance and timeliness. This is particularly important for topics that are frequently changing or evolving.

User Intent:

Understand user intent behind search queries and tailor your content to match those intentions. Consider the different stages of the buyer’s journey and create content that addresses various user needs.

Remember that SEO is an ongoing process, and it’s essential to stay up-to-date with the latest algorithm changes and industry trends. Regularly monitor your website’s performance and adapt your SEO strategies accordingly. Additionally, consider seeking advice from reputable SEO professionals or agencies to help you navigate the complexities of search engine optimization.

Digital Marketing

Digital Marketing Company In Chennai Is Bound To Make…

March 9, 2020September 20, 2024
by uwtin

As an AI language model, I don’t have personal opinions, but I can provide information on the potential impact of a digital marketing company in Chennai or any other location.

Partnering with a reputable digital marketing company in Chennai or any major city can indeed have a positive impact on your business. Here are some ways a digital marketing company can help your business grow and succeed:

Why do you need to invest in a Digital Marketing Company ?

Expertise and Experience:

Digital marketing companies have a team of professionals with expertise in various aspects of online marketing, including SEO, content marketing, social media marketing, email marketing, and more. Their experience and knowledge can lead to more effective campaigns and strategies for your business.

Targeted Marketing:

A digital marketing company can help identify and target your specific audience, ensuring that your marketing efforts are reaching the right people who are more likely to convert into customers.

Increased Online Visibility:

With the help of SEO and other online marketing techniques, a digital marketing company can improve your website’s visibility in search engine results, making it easier for potential customers to find you online.

Data-Driven Approach:

Digital marketing companies rely on data and analytics to measure the success of their campaigns and make data-driven decisions. This allows for continuous improvement and optimization of marketing efforts to achieve better results.

Cost-Effectiveness:

Digital marketing, compared to traditional marketing methods, can often be more cost-effective. A digital marketing company can help allocate your budget efficiently to achieve maximum return on investment (ROI).

Also, it leads to interacting directly with people through social media posts, website comments, messages that build a good bond and relationship with people.

Social Media Management:

Social media has become a powerful tool for businesses to connect with their audience. A digital marketing company can manage your social media accounts, engage with followers, and create compelling content to drive brand awareness and loyalty.

Performance Tracking and Reporting:

A digital marketing company will provide regular reports and insights into the performance of your marketing campaigns. This transparency allows you to understand how your investment is driving results and make informed decisions for the future.

However, it’s essential to choose the right digital marketing company that aligns with your business goals and values. Look for a company with a proven track record, positive client reviews, and a comprehensive understanding of your industry.

Remember that while a digital marketing company can provide significant support, your overall business success also depends on the quality of your products or services, customer service, and overall business strategy. Digital marketing is a valuable tool to complement these efforts and amplify your business’s reach and impact.

Ecommerce

8 Things You Need to Know Before Starting an…

February 13, 2020October 1, 2024
by uwtin

Starting an eCommerce business can be an exciting venture, but it’s essential to be well-prepared and informed before diving in. Here are eight crucial things you need to know before starting an eCommerce business:

Market Research:

Conduct thorough market research to identify your target audience, understand their needs, preferences, and pain points. Analyze your competitors to determine what sets your eCommerce business apart and how you can position yourself in the market.

Business Plan:

Create a comprehensive business plan that outlines your business goals, marketing strategy, product sourcing, financial projections, and operational details. A well-defined plan will serve as a roadmap for your eCommerce business’s success.

eCommerce Platform:

Choose the right eCommerce platform that suits your business needs. There are various options available, ranging from hosted platforms like Shopify and BigCommerce to self-hosted solutions like WooCommerce and Magento. Consider factors such as ease of use, scalability, payment gateways, and customization options.

Website Design and User Experience:

Design an attractive and user-friendly website that aligns with your brand image. Ensure it is mobile-responsive and optimized for a seamless user experience, as a positive browsing and purchasing experience can significantly impact your conversion rates..

Product Selection and Sourcing:

Carefully select the products you want to sell on your eCommerce store. Consider factors like product demand, profit margins, competition, and availability. Decide whether you’ll be manufacturing products, sourcing from suppliers, dropshipping, or a combination of these methods.

Payment and Security:

Set up secure payment gateways to ensure that customers can make transactions safely. Implement SSL certificates and other security measures to protect customer data and build trust with your audience.

Shipping and Fulfillment:

Plan your shipping and fulfillment processes in advance. Decide on shipping carriers, rates, and delivery times. Efficient fulfillment is crucial for customer satisfaction and can impact your overall reputation.

Marketing Strategy:

Develop a comprehensive marketing strategy to promote your eCommerce business. Utilize various digital marketing channels such as social media, email marketing, content marketing, and search engine optimization (SEO) to drive traffic to your website and generate sales.

Conclusion

Be prepared to continuously learn and adapt. The eCommerce landscape is ever-evolving, and staying up-to-date with industry trends, customer behavior, and new marketing strategies will help you stay ahead of the competition.

Starting an eCommerce business requires careful planning, dedication, and persistence. By understanding these key aspects and being prepared for the challenges ahead, you can increase your chances of building a successful online venture.

Digital Marketing

SEO Checklist For 2020. Holiday Season

December 29, 2019October 1, 2024
by uwtin

SEO Checklist for 2020 Holiday Season

Well, the holidays are almost here. This is the time of fun, rest, good food, better friends, and just hanging out with those closest to you. But, before all these good times begin, there is something you need to do. Namely, it’s time for your local SEO holiday setup. You know the old saying – strike while the iron is hot, so why not make the most out of the holidays, of people’s free time, and get things going.

Now, you might be thinking – why change things up for the holidays, what’s the big deal? Well, first, people will have some extra time to browse the internet and will have some extra motivation and funds to shop. Second, the holidays carry with them special deals and options, deals that you need to make the most out of soon. So, without further ado, check out the list below, and see what we mean.

Be thorough

If there is one piece of advice that is basically part of every section of this article, it’s this – be thorough. By being thorough, you will maximize your results. A great deal of SEO for the holidays is making very simple changes, making slight adaptions to the actual holidays. However, these adaptations are pretty numerous, and actually getting them all in one place, correctly and effectively, is not easy. So, giving your all to get your checklist on its way is very important.

So keep an eye on all your Google My Business data. Check, then double-check it. Do you have special pages dedicated to the holidays, with special deals and discounts? Then modify those appropriately as well, and get some interlinking going.

Furthermore, you need to strike while the iron is hot. It’s not only that you have to modify things to better fit the holiday season. You also want to polish things up now that people have extra leisure time to browse the internet.

Trends and rankings

So, first, let’s take a look at your rankings and relevant trends. Remember that for this time of year, people are not looking to buy gifts for themselves. Rather, they are looking for gifts for their loved ones. Brothers, sisters, parents, grandparents, best friends, and lovers, husbands, and wives, are all going to buy something nice for those closest to them.

Now, use some of your software tools, like your keyword planner, and look for trends. You are interested in a trend that has a short, strong spike in this period, but that tapers off later. Now, you will notice that keywords such as these are not really seen as competitive. The reason is that while they do have that strong spike of interest, they are pretty useless year-round.

You can also figure out trends by visiting a forum dedicated to those products or ideas you intend to use.

Keep an eye on your content

Take a look at your content, and see how well does it go with your competition. This might not be fun, but it’s an important part of getting the most out of your SEO for this time of year. So, look at your sitemap, and check all your pages. Is the information there relevant? Do things look good? What about the photos you are using? Are loading speeds ok, or are they going at a snail’s pace?

Any good digital marketing company, like Orion Creative for example, will tell you that content is vital. The best possible SEO optimization won’t matter much if you have low-quality content on your hands.

You should also take a look at what your competitors are doing when it comes to content. Are they dealing out holiday-specific infographics, articles, and videos? Perhaps you should do the same, so as to not fall behind.

Get a battle plan going

You want to have a good battle plan going if you want to make it. This means seeing what makes you unique for this holiday season and capitalizing on it. Then, moving your SEO efforts in this direction. This can include anything from brainstorming on what you do best, and what your clients would like for this season, right down to dedicating some serious time and effort to what your best and clearest course of action might be.

We also suggest you think of all the fronts of attack. This means content, but also social media, email listings, maybe even some guerrilla online marketing…

Page descriptions, alt tags, and page descriptions

One of the most important areas to optimize are your alt tags. If you have many photos, photos that are posted online, part of your pages, and just generally popular and interesting, you want them to have their alt tags and text optimized. Get some keywords in there, don’t leave these naked.

Do the same for your descriptions, your titles, your tags…

Conclusion

And there you have it folks, a list of your most important facts and changes necessary for making the most out of your SEO for the holidays. We suggest you change things up, modify them appropriately, but still leave room for improvement. Things like changing your keywords, getting in line with your trends, keeping an eye on your content and your local SEO and Google My Business details that is what you should focus on. Remember to be thorough, but some of your imagination to good, and you should be right as rain.

Infographic

What You Ought To Have On Your Local SEO…

December 24, 2019October 1, 2024
by uwtin

What are the advantages of local SEO for small businesses?

Increment your odds of seeming higher in the SERPS – As you can see from the models above, businesses that are picked to show up in Google local outcomes (counting Google Maps) are bound to get a bigger number of visits than sites that don’t show up in the suggestions.

More transformations – The change rate is higher since guests going to the site from local pursuit are profoundly focused on.

Brand permeability and mindfulness – People scanning for businesses in your general vicinity will think about your reality and this will make your image increasingly conspicuous and bring issues to lights about your business.

The better yield on speculation – An enhanced site for a local hunt can create more an incentive to a ‘block and cement’ business since all they need is to get clients scanning the web for businesses in their general vicinity.

Local SEO Checklist:

We have discussed the significance and advantages of local SEO to businesses yet we have not yet gone to the most significant piece of this post for example what you need to do to upgrade your site for local inquiry.

The local SEO checklist beneath has all the data you have to begin.

Make your titles, depictions, and URLs Local SEO Friendly
Include NAP (Name, Address, Phone Number) on the landing page utilizing the best possible organization
Include NAP (Name, Address, Phone Number) on the remainder of the pages (in the footer)
Ensure that NAP data is steady over all channels
Include a Google map in the contact data page
Register your organization with Google My Business
Register with Yahoo Small Business
Use Schema (organized information markup) to give more data about your local business to Google
Register your site with Bing Places for Business
Register Your Business with Local registries
Make a Local business page on Facebook
Register your business with Yelp for Business Owners
Register with Foursquare for Business
Urge and answer to every audit on each stage
Seek after brand notices and connections from local press
Upgrade your logo for local SEO:
Run an external link establishment crusade to get more connections
Survey the SEO Audit checklist
Advance your site for versatile
Start a blog and utilize inside connecting with Local SEO neighborly stay content
Make Business pages on Twitter, Pinterest, YouTube, and other informal organizations

Instagram Marketing

How To Unlock Instagram’s Algorithm To Drive Traffic, Engagement…

December 23, 2019October 1, 2024
by uwtin

How to unlock instagram account

Social media algorithms are constantly evolving creatures. A platform can go from prioritizing comments to focusing on video content without anyone noticing. For digital marketers, it can be hard to keep up with the developments, especially in a way that benefits your website. Algorithms aren’t impossible to unlock though. As Instagram grows in popularity every day it’s important to learn how to take advantage of it. Here are a few ways you can beat the algorithm and drive traffic, engagement, and sales.

Post Great Content Consistently

Instagram wants its users to spend as much time as possible on the platform looking at great content. One of the best ways to trick the algorithm into prioritizing your posts is through posting great quality images. This doesn’t mean posting pretty landscape shots, but in-focus pictures with clear composition. Great content is more likely to garner engagement and hold the user’s focus for longer. Shoot your products or promotional images in a modern, positive, and Instagram-influenced style.

Prioritize quality over quantity. Posting lots of low-quality images throughout the day will ultimately be detrimental to your account. A selection of 2-3 great posts a day will tell Instagram you’re an account that posts worthwhile content and they should take note. Sprinkle in some variety now and again to reach new users.

Get Engaged

Engagement is the key to success on Instagram. It can help you earn a top spot in a user’s feed. It’s one of the driving forces behind what takes you from just another account your audience follows to something at the top of their feed every time they open the app. Make sure to encourage engagement around your content. Ask for likes, comments, and shares in exchange for a prize or reward. By replying to comments you can build relationships for Instagram to see. Instagram wants to make sure people are seeing their favorite accounts, so use engagement to convince the algorithm of that strong relationship.

Don’t restrict your communication to your audience though. Find similarly sized brands in or related to your industry and build relationships with them. This will introduce you to their audience and convince Instagram they might be interested in your content too. It’s important to spread your engagement net wide within your specialisms.

Compliment Posts with your Stories

Instagram stories aren’t subject to the same algorithm as the regular feed, meaning there’s potential to circumvent it and build stronger relationships with your audience. The stories function is used by 500 million users every day, so even if you aren’t getting a measurable ranking bonus from using it, it’s a valuable asset to tap into. Stories can be a place to directly interact with your most loyal users. Highlight your content in stories, which will link back to the original post. This is a fantastic way to promote a new post, highlight something they may have missed or boost underperforming content. This improves visibility and engagement which in turn helps your performance on the algorithm.

Using stickers in your Instagram stories can give your audience directions on how to interact with the post, such as telling them to turn video sound on to improve watching time or ask them to comment.

Time Posts Strategically

When you post on Instagram can have a huge bearing on your eventual algorithm placement. It’s well discussed when is the best time to post on social media, but you should primarily keep your posts to weekday evenings. For an extra boost though, consider peak time for your specific audience. Are they likely to be commuting at a set time? Then schedule content for when they’re bored on the train or bus. Make sure you’re there to mop up peak engagement times, as the amount of time spent on your posts is a big factor in your ranking.

Another way to unlock the Instagram algorithm is by using specific content at the right time. Don’t waste a great video by posting at a time when your audience can’t watch in full. It’ll hamper how Instagram thinks about your content and diminish your ranking. Plan your schedule around algorithm-influenced times.

Well Placed Hashtags

Hashtags are misunderstood People tend to overload their posts with them or shy away from them completely. Twitter may be where hashtags first grew in popularity, but they can boost an Instagram post. Add a small group of highly relevant hashtags to your post to help improve their reach and gain engagement. Make sure they’re related to the content of your post though and avoid latching onto popular hashtags just because they’re big. Being irrelevant will hurt you. Take some time to research what the brands you want to beat in the algorithm are doing, and find your equivalent of their top hashtag choices.

Conclusion

Mastering the Instagram algorithm can take time, especially with the amount of competition now on there. A smart strategy can help you gain a consistent top spot on a user’s feed, which in turn will lead to improved traffic, engagement, and sales across the platform and your website.

Author: <span>uwtin</span>

High-quality content

Product Selection and Sourcing:

Conclusion

SEO Checklist for 2020 Holiday Season

Be thorough

Trends and rankings

Keep an eye on your content

Get a battle plan going

Page descriptions, alt tags, and page descriptions

Conclusion

What are the advantages of local SEO for small businesses?

Local SEO Checklist:

How to unlock instagram account

Post Great Content Consistently

Get Engaged

Compliment Posts with your Stories

Time Posts Strategically

Well Placed Hashtags

Conclusion