5 reasons why visitors are not converting ?
Have you ever wondered why some people visit your website and leave without making a purchase? Instead of spending more money and effort in growing your site traffic, focusing on improving your conversions can result in a better ROI.
Here are the 5 reasons why your business may be doing below its potential.
Targeting the Wrong Visitors
Often you could have a great product and a well-designed website with plenty of traffic but you still don’t see many people purchasing.
In this situation, the foremost common reason is that the visitors you’ve got coming to your website are the sort of individuals who would never buy from you they need to be drawn to your website either by mistake or by an advertising campaign that made promises which it could not meet.
Some users could be curious about only gaining information, and not making a sale, which is why your conversion rate can never be an ideal 100%. But if you’re lucky enough, you might be able to enter the top 10% with a conversion rate of 12% or higher.
The Buying Process Is Complex
According to reports, around 70% of users abandon a purchase due to the buying process being very complex.
Customers do not like to waste time setting up an account to make a purchase. They find it and would rather visit another store than make an account to purchase from your e-commerce store. It will be better allowing guest logins and getting obviate this problem permanently. Also, refrain from collecting personal details from your users as it stops them.
Always the clients like to quit fast from the website, so getting them with a quicker process will be far better than the complex process.
There’s Nobody to Answer Their Questions
Online shopping can be troublesome, especially if a buyer faces a problem with no apparent solution. This is one of the most important drawbacks of online shopping as there’s nobody ahead of you to unravel your problem, unlike in physical stores where you’ve got a salesperson helping you in the process.
Businesses can overcome this issue by having an in-depth commonly asked question section. And also introducing a live chat feature to allow visitors to get their questions answered on the spot without having to wait for long hours or pick a phone to make a call. The main thing is that being protective of the client is engaging. Good service welcomes customers.
They Do Not Find What They Need
One of the leading causes of low conversion rates is visitors’ failure to seek out what they’re trying to find. Provide a search feature with the ability to look for a product based on gender, size, price, etc.
Users prefer to shop online due to ease. If they are not able to find what they’re looking for, they’ll be disappointed and abandon the purchase.
Your marketing strategy should be clever as well. Do not promote what you do not sell. This point is important considering many businesses use keywords only to attract customers, even when they do not have that specific product for sale.
Your Website Isn’t Secure Enough
The buying process includes sharing personal information like MasterCard details, names, and addresses. Many users are not comfortable in giving such details online due to a fear of data breaches.
You must make your site secure to make sure visitors aren’t apprehensive of providing their details. It is as important to let people know your website is secure as to have a secure website. Use third-party trusted payment processors, enable HTTPS:// and mention your site security level on every page. Being transparent and creating a relationship built on trust can help to improve sales.
